Hi, I'm Erin!
An open-minded entertainment and public relations enthusiast with insatiable curiosity and a deep love of storytelling.
About Me
I am a budding public relations and marketing professional with two years of experience supporting entertainment executives and publicity campaigns. My undying passion for music and film as well as my robust customer service background have equipped me with a sharp, intuitive insight into the modern entertainment consumer, which is strategically informed by my multifaceted education in topics like marketing analytics, business strategy and marketing research.
I believe empathy, honesty and innovation are what drive lasting legacies for both people and brands. Outside of work, I enjoy songwriting, updating my Letterboxd, trying new plant-based recipes, and practicing Muay Thai or Brazilian Jiu Jitsu.
Writing Samples & Campaign Building
Doll of the Morningstar Film Marketing Plan
This marketing plan for Dodge student thesis film "Doll of the Morningstar" showcases my expertise in entertainment marketing. It includes key art and messages, research, press materials, distribution strategy, digital marketing and publicity strategies, and consumer product design.
Arts & Learning Conservatory Nonprofit PR Campaign
This was an actionable campaign my team and I pitched to a local arts nonprofit. For the research portion, I dissected local trends and competitive literature, conducted interviews and developed a situation analysis. I then performed an analysis of key publics and developed campaign goals, strategies and tactics—including the central campaign event. Finally, I created a brochure, wrote a sample feature release, and designed the campaign book and presentation.
Promotional Concert Series for Amnesty International
For this class project, I planned and created an app design for a summer concert series to raise funds and awareness of the human rights nonprofit Amnesty International.
Table for Ten Mini PR Campaign
This campaign was pitched to a local fundraising organization for the introduction of their new culinary education nonprofit. I conducted industry trend research, developed the campaign messages and programming, and created the media pitching plan. I also designed the campaign presentation.
Mock Public Relations Campaign for Starbucks
For this campaign, I researched key publics, designed the campaign book, and developed objectives, strategies, and tactics to support our goal of promoting Starbucks' sustainability efforts.
Mock Advertising Campaign for Uber
My team was tasked with creating an ad agency and developing a campaign for Uber. For our mock agency, I designed the logo and assessed i. For the campaign, I conducted and compiled primary and secondary research. I also created the social media advertisements and designed the campaign book.
Sample News Releases + Professor Bio
I wrote these pieces as part of the curriculum for one of my public relations courses. This document contains five sample news releases and a professor's bio. Please reach out directly for professional writing samples.
A Collection of Written Campaign Analyses
These are selected written evaluations of famous PR campaigns, which also include my own suggestions for alternate planning and programming.
Contact
If you have any questions about me or my work, feel free to shoot me an email at erinlamay12@gmail.com or send me a message here.